On-Facebook Lead Generation Campaign
| Stage | Type of Campaign | Audience | Creative |
|---|---|---|---|
| TOF | Lead Gen Campaign - FB Form Reach Campaign | SMEs | Growth Pulse Video |
| MOF | Lead Gen Campaign FB - Form | Users who Engaged with Lead Gen/Reach Ads | Lead gen carousel |
| BOF | Lead Gen Campaign FB - Form | Users who opened Lead Forms but Did not submit | Testimonial/Case Study Carousel |
On-Linkedin Lead Generation Campaign
| Stage | Type of Campaign | Audience | Creative |
|---|---|---|---|
| TOF | Lead Gen Campaign - In FormAwareness Campaign | SMEs/Entrepreneurs | Growth Pulse Video |
| MOF | Lead Gen Campaign - In Form | Users who Engaged with Lead Gen/Awareness Ads | Lead gen carousel doc |
| BOF | Lead Gen Campaign - In Form | Users who opened Lead Forms but Did not submit | Testimonial/Case Study Carousel |