Lead Gen - Integrated Campaign
Option B
| Stage | Campaign | Audience | Creative |
|---|---|---|---|
| TOF (Facebook, LinkedIn, Google Search) | Lead Gen Campaign - Landing Page 'Growth Pulse' Awareness/Reach Campaign | SMEs/Entrepreneurs | Growth Pulse Video |
| MOF(Facebook, LinkedIn, Google Display) | Free Download Campaign - Free Download Landing Page | Users who Engaged with Lead Gen/Reach Ads Visited Growth Pulse Page | Free E-book Post |
| BOF(Facebook, LinkedIn, Google Display) | Lead Gen Campaign - Landing Page Let's Get Started' | Users who Downloaded e-book But Did not submit Form on website | Testimonial/Case Study Carousel |