Paid Media
Strategy and Execution
We deliver custom, intent-based paid media services, supporting true business outcomes. We help you reach prospects and build connected audiences and convert!
It is important that brands stay visible throughout a customer’s decision-making process. The brand’s content and value proposition need to be customised to each channel and distributed to the customer throughout their journey.
Paid Advertising across multiple channels and discipline will be an integral part of making customer journey marketing successful.
Utilising a unique omnichannel approach in strategising your customer journey, we are able to reach and engage with the appropriate target audience when their interactions are its peak. As a result, we converse, drive conversions, enhance performance and communicate your message effectively. Partnered with advanced ad platforms, we provide some of the most leading-edge solutions to help your brand find success.
Our team at Hiperlogy houses expertise across an array of platforms and solutions including:
We design a holistic customer journey customised to complement your digital strategy by understanding your digital audience and devise insightful recommendations to help grow your business. Our teams specialise in:
Omnichannel Integration
We provide expert advice on various platforms and recommend the perfect time for maximum penetration.
Digital Strategy
We recommend the type of strategy to be used depending on the position of the brand to enhance audience interaction with clever content.
Customer Targeting
Together with audience behaviour, data, interactions and engagement, we are able to effectively segment posts that target your preferred demographic.
Testing
Independent testing through several platforms allows us to decipher the type of content/strategy that work and those that don’t.
Fully understanding your business ideals and your audience, we generate ad recommendations to maximise reach to those who search – those who have the peak purchase intent – for a prospective conversion. Our teams specialise in the following:
At Hiperlogy, our team of experts master a wide range of display and video campaigns for businesses from all sectors.
Here’s how we use Display and Video ads to generate a scalable, direct ROI model.
Our perception of a high-quality display ad (or banner ad) aims to deliver more than just impressions. Hiperlogy’s PPC analysts professionalise in buying and targeting display ads to convey the right message to the right audience at the right time through a customer journey marketing model.
Are you targeting mothers between the ages of 30 and 40 who desire healthy living? We can do that! How about middle-aged men looking to learn a musical instrument?
We can set up a display ad campaign for thousands of them to see. We have understood that about 42% of customers use video as a research tool through the decision-making process. And our team of experts integrates video ads into the customer journey marketing strategy.
Display ads allow us to attract new online customers to your website or re-engage with your existing customers to communicate a compelling message about your business. A few deliverables include:
It is a little known fact that display ads are a vital component is a digital media strategy. A well-thought-out digital strategy will include the promotion of high-quality, gated content as a free guide. The precise combination of display ads and good content proves to be a great way to engage users, brand awareness and build lead volume.
Display and Video Ad Services
(HTML Animated Banners, text, and video ads)
We’ll help you identify when the user is likely to engage and use real-time bidding services to purchase an ad impression.
Our programmatic advertising services are:
Audience Development
We provide access to user browsing trends and segmentation recommendations based on your preferred site behaviour by implementing code snippets on your website.
Audience Insights
We keep track of user segments to generate targeted insights based on the relevant characteristics that include:
Geography, Device, Gender, Age
3rd Party Data
We utilise behavioural data partners as an absolute necessity to build comprehensive audience profiles for accurate targeting across multiple devices and through the internet.
Optimization
Our performance team will monitor and optimise your budgets and bids in real-time depending on the device, media asset, placement and audience segment.
Media
We are more than happy help you deliver your message to your audience through:
Banner ads, Interactive, Native, Social Audio and video
Attribution
Our teams will identify where potential customers are engaging most and help find success from cross-device and cross-platform attribution.
Why choose us for programmatic advertising?
Our people are:
Dedicated, in-house Paid Media analysts
Analysts are Adwords and Bing Ads certified
Analysts are versed in multi-channel solutions including programmatic, social, and search channels
We solve complex programmatic efftorts daily to help our clients maximize their digital strategy potential
Transparency
24/7 Reporting access detailing campaign performance
Customizable monthly reports
Bi-monthly opportunity reporting detailing intra-month success and forecasts
In-person, phone, and email communication channels for strategic planning
If you run an e-commerce business,
Shopping campaigns
should be a pivotal part.
of Your Marketing Efforts.
Why use Product
Listing Ads?
Product Listing Ads allow you to turn your product feed from the Google Merchant Center into shopping ads for each of the items you sell. By connecting AdWords with your Google Merchant Center account, you can then optimize and promote the items that people are looking to buy. The main benefits of using Product Listing Ads include:
Retail-Friendly
Campaign Management
Since shopping campaigns allow you to view your product inventory in AdWords, you can create ad groups for the items you want to bid on — making it easier to optimize your products.
Advanced Reporting
Regardless of how you structure your shopping campaigns, you’ll have the ability to view performance data by:
Product
Category
Product type
Brand
Condition
Item ID
Custom labels
Our product Listing ads
Management
Services
Investis Digital can help you set up and manage a successful Product Listing Ads campaign. We can get your items in front of the right customers so you can see a positive return on investment for your advertising efforts.
Campaign setup
We’ll connect your Google Merchant Center account with AdWords to create Shopping campaign ads. We can also help you determine an appropriate budget based on your business goals. Don’t have a Google Merchant Center account? We’ll help you create one.
Optimization
Whether your goal is to sell more of a particular item or to reduce your overall cost per sale, our team will work to regularly optimize your Product Listing Ads. We’ll analyze industry data and make regular adjustments to ensure that your items are showing at the right time when people are shopping online. We can even help you install revenue tracking so that you can see exactly how much return you’re seeing from each sale.
Reporting
In addition to setting up and optimizing your Product Listing Ads on an ongoing basis, we’ll provide weekly reports on performance so you can be assured that you’re reaching your business goals. We’ll let you know which items are selling and how much return on ad spend you’re seeing from those sales.
Interested in our services? Drop us a message
and one of our agents will get in touch with you.