Digital channels are becoming critical to daily life – and they bring with them the opportunity to build conversations between businesses and people in a new, conversational approach. This makes digital marketing the most powerful marketing tool impacting different aspects of the 7P’s of marketing.

However, most brands and organisations, apart from selective industries such as Hospitality and F&B, aren’t geared to this. Brands in selected Asian countries are known to direct customers to alternate touchpoints such as call centres and agent callbacks, as opposed to continuing through the digital channel the conversation originated from. This primarily happens due to a lack of resources, tools and a proper community management process.

We, at Hiperlogy through Digibrush, have been assisting brands across multiple industries including Telco, retail and FMCG manage their digital communities and provide customer service functions for upselling, cross-selling and knowledge sharing.

Customers connect with brands around-the-clock and, at times, brands are unable to attend to such queries in real-time due to high demand through the channel or working hour policies. Hiperlogy’s first-respondent bots are custom-made for each business situation to enable brands connect with customers no matter the day or time to achieve the following: