An internationally sought-after fashion and lifestyle brand with a diversified product range including ready-to-wear clothing, leather goods, footwear and accessories.

Results

The COVID-19 pandemic threw the entire world into disarray. Many brands were not geared with what was needed to handle this unprecedented situation through digital retail. However, we took on the challenge for Crocodile and delivered a solution that supercharged their sales conversions and launched their brand to new heights.

Aiming to provide a comprehensive digital experience for the consumer, a fully-fledged end-to-end digital store was created for Crocodile which was operating as a brick-and-mortar store up until that point. This was then followed by a 360-degree digital marketing campaign which was focused on addressing the unique challenges consumers faced during the lockdown.

During the nationwide COVID-19 lockdown, people were forced to work from home, which was unusual in a country like Sri Lanka. Most people’s wardrobes, therefore, were filled with formal clothing which wasn’t suitable for a working from home situation.

As casual clothing was quite limited in wardrobes, this insight was used to create content that would promote types of Crocodile clothing which were more suitable for a working from home situation.

A full-funnel targeted marketing campaign was launched to promote the benefits of using Crocodile’s comfort wear to 3 key market segments identified through research.

1. Working From Home

As it was the summertime in Sri Lanka, a segment of males aged between 18-47 was identified as a suitable target group to whom comfort wear such as Flip Flops and Polos which were ideal for a working from home situation was marketed.

2. Workout From Home

Working out was essential for health -conscious individuals during the lockdown. A target segment of males aged between 20-34 who had interests in gym memes, Health and Wellness, Men’s Fitness and etc, was identified to whom Joggers, Crewnecks and Athleisure wear were marketed.

3. Gifting

The lockdown happened during a festive season in Sri Lanka and people had no idea how to send gifts for their loved ones during this period. This insight was used to promote virtual gift cards to audiences who were interested in content related to these festivities.

This targeted demographic was then further narrowed down to be identified as engaged shoppers.

A full-funnel campaign was executed, covering all three stages of the customer journey –

strategies were created to keep the customer engaged at each stage, through Paid Media Advertising Campaigns, Social Media Marketing, Offer Schemes, Email Automation and SMS Marketing Campaigns.

Dynamic ads

Personalise your ads
without any manual works.

Carousel

Show up to images or
videos in a single ad.

Photo ads

Inspire your audience
with photo ads.

Video ads

Capture attention with
engaging videos ads.

Instagram

Promoto your business to
an engaged audience.

Core Audiences

Select the right target
audience for your ads.

Custom Audiences

Reach your customers
and contacts on
Facebook.

Lookalike Audiences

Find people who are
similar to your customers
and contacts.