About Us
The world of business, as we know it, is changing. Our practices of old will cease to exist when the new comes to light. This “new” is the result of a modernistic form of convergence: the physical and digital. Never before has this change in consumer behaviour caused a global shift in the way business is done. Moreover, the realisation that the very foundations of the economic structure are changing, causing product-based and service-based models to diminish in value and eventually become obsolete, is palpable. Businesses need to adapt and the discovery of a new standard is necessary.
The New Dimensions that
are driving this change!
Hiperlogy through Digibrush- a Digital Media company enabling brands to communicate with their audience effectively in a digital world for over a decade, now presents something new. Armed with the expertise and knowledge acquired over the decade, working alongside multinational brands and small business enterprises across retail, FMCG, fashion, telecommunications, banking sectors, etc. and helping them thrive, has given us the unique opportunity to understand and dissect the influences that drive this digital shift. Our belief, along with real-world insights have led us to the discovery of a new entity called the Digital Citizen or the Digizen. And these new-age Digital Citizens are the pioneers, driving this unprecedented change and how they engage with the Economy. To understand Hiperlogy, we must first understand the Digizen and the Digital Economy.
The Digizen
In 2015,
- Digital natives spends more than 20 hours online per week
- Ages 16 to 24 at more than 27 hours per week
2021 and beyond
- An average person will own 6 connected devices. Screen time will be a redundant concept
- 9/10 people will have regular access to the internet
- Will not use keyboards to interact with the digital world. More use of human senses. (Conversational Ai)
- How they engage with an economy is different. Not purely based on products and services but based on Social Economy, Convenience Economy and Network Economy.
Over 4.48 billion (55%) of the population comprises of people born after 1995 and will be exclusively digital by 2030.
These are the first of the many Digital Migrants predicted to partake in the citizenship. What’s unique about the Digizen is the unconventionality of choosing subscription-based, sociable and network-enabled services over the goods and services offered by most businesses. Hiperlogy realises this variation and aims to assist businesses and brands to adapt to the digital world seamlessly.
Citizen vs. Digizen Mindset
Citizen
What benefit will the product/service provide me?
What’s the price of service?
What’s the warranty?
How long can I use this product?
Can I get a discount?
Digizen
How can I subscribe to this?
Can I claim warranty online?
How convenient is the ordering-delivery process? Can I do it with 0 physical touch?
Do the digital assets of the brand provide me with product fit mining?
Does the brand support with omnichannel customer care for convenience?
Does the brand promise reflect on every touchpoint I have with them in a digital world?
Additionally, the interactions between a brand and its customer range from several different channels and numerous touchpoints. These touchpoints are expanding and turning out to be more dynamic than ever. Every Digital Citizen can discover, research, purchase, subscribe and unsubscribe through any of these touchpoints, which makes it increasingly important to strategise and design these doors with a digital-first approach to cater to these versatile and unpredictable Digizens.
The Digital Economy
The Digital Economy is evolving as we speak. We are going through a fourth industrial revolution, disrupting everyday business models and transforming consumer behaviour. And the digital economy is at the centre of it all. It is crucial for brands to adopt digitally-enabled models that speak of a Digizen-friendly social and convenient economy.
This new-age Digital Economy is shaping the way customers choose products and services into their lives. In 2015, the digital economy of South East Asia was US$15 Billion. In 2020, the number has grown to a staggering US$100 billion and is expected to reach US$300 billion by 2025. This means 12.5% of the GDP in South East Asia will be doing their commerce digitally.
Digiternet – The World towards 2020
With more and more people consuming digital by spending more than 10 hours a day on it, the internet will evolve.
Each Citizen will have a digital twin in the digital world and the digiternet will be how they will communicate with the physical world, through the digital world they live in.
This will totally change the way the physical world is designed today. This also mean, it needs to consider new business models and products to cater to the Digiternet.
Some of the key changes in everyday physical engagements are depicted here.
As a result of the improvement in engagement
the digital economy grew in size.
By the year 2022, 60% of the world’s GDP is predicted to be digitised. An average person will own 6.7 internet-connected devices to browse, work, play and entertain. The world is heading towards a fully-functioning digital economy and it is paramount that brands begin creating business models that cater Digizen, engaging with the digital citizen through several touchpoints to drive interactions that combine the physical with the digital.
The Hiperlogy Effect!
Hiperlogy is the brainchild of Digibrush. Founded in 2008, Digibrush has pioneered the Digital Marketing world with a keen eye for design and engagement. With over a decade of experience, Hiperlogy is geared to change the very idea of digital management with you, the client, at its centre.
We achieve this through two core functions:
Digital Journey Management
Performance-Based Engagements
We call these Transformational Engagements, and
The science of creating these transformational engagements called “HIPERLOGY”.
A next-generation Digital Management company, Hiperlogy focuses on transforming brands to seamlessly engage and cater to the digital economy. We understand that mastering the digital economy requires expertise and this expertise is not freely available. Hiperlogy, therefore, acts as the Digital Management Company who would provide Digital-Economy-Management-As-A-Service (DEMAAS) to the clients like you.
Have a chat with us and let us help you
transform your business for the future.